Top Down Games in the UK: Q2 2025 Performance Overview

In the second quarter of 2025, the UK market saw intriguing trends in the performance of top down games on a unified platform, combining both iOS and Android data. This analysis, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for the top five games.

MONOPOLY GO! from Scopely, Inc. demonstrated significant revenue fluctuations, reaching a peak of approximately $1.9M in the final week of May. Weekly downloads started strong at around 32.6K in mid-April but gradually decreased to about 23.5K by the end of June. Active users saw a slight decline from 599K to 526K over the quarter.

Whiteout Survival, published by Century Games, experienced a revenue peak in mid-April at approximately $772K, with a subsequent stabilization around $640K in the last week of June. Downloads exhibited a steady downward trend, starting at 32.7K and ending around 25.6K, while active users decreased from 261K to 179K.

The Pokémon TCG Pocket by The Pokemon Company saw revenue surges, notably peaking at $891K in late April. However, weekly downloads remained relatively stable, averaging around 21K, and active users showed a downward trend from 624K to 431K.

Supercell's Clash Royale achieved a notable increase in revenue, rising to $733K by the end of June. Downloads climbed steadily from 11.8K to 70.8K, while active users grew impressively from 715K to over 1.3M.

Finally, Travel Town - Merge Adventure by Moon Active showed consistent revenue, peaking at $338K in the last week of June. Weekly downloads fluctuated, reaching up to 23.9K in late May, and active users decreased from 135K to 108K by quarter's end.

These insights reflect the dynamic landscape of top down games in the UK, showcasing varying trends in user engagement and monetization. For a deeper dive into these metrics, visit Sensor Tower for more detailed analytics.